Clear messaging for CitiPark Leeds
CitiPark needed a set of videos to support a new campaign across digital channels, shopping centre billboards and paid advertising. The challenge was making a functional service easy to understand while building trust with customers and aligning with their wants and needs.
What do people really want from a car park?
Parking is not the most exciting thing to explain, but it still needs to be clear, quick to understand and feel simple.
Consumer trust is a major factor when you’re dealing with one of their most prized possessions. Video is a great way to show a space honestly, highlight key features simply, and bring a carpark to the front of consumers’ minds when planning a day out.
Rather than producing one video that tries to do everything, we planned a campaign made up of shorter pieces. Each one focused on a specific part of the service, from cardless payment to EV charging to disability friendly bays; designed to work across different media platforms and target different customers with varying priorities.
Audience-first video wins every time.
Filming took place across locations in Leeds, combining location footage with motion graphics and drone capture to keep things consistent and easy to follow.
Those assets were then brought together into a longer film used for presentations, website videos, and can be reused as part of further campaigns in the future.
The result is a wide-ranging set of unique videos that make the service easier to understand – plus position the brand in a way that feels more considered and reliable than the rest. Easy.
Need something exciting?
At Circle Take Films, we help organisations turn services into clear, engaging video campaigns that do more for your audience. From Paid Ads to Digital Screen, we plan your deliverables with the outcome in mind so you get the most out of every shoot.
Almir worked with us here on several projects and was brilliant to work with. He took our (sometimes vague!) ideas and really brought them to life. Will absolutely use Circle Take Films future projects!
Steph
YMCA
It’s called Circle Take for a reason
We’re named after the industry term for the perfect take. It’s because we don’t settle for anything less. And neither should you. Get in touch and let’s make some magic together.